E-shopping is currently thought to be one of the quickest developing fields of industry. It is implied by the fact that owing to shopping online we are offered with an attractive opportunity to get almost everything we would like to have without leaving our house. It is a considerable competition for traditional shops, as in order to buy something online we don’t have to leave our house, because we will have our product delivered for instance by a postman. This explains why The White Company can observe developing interest of different customers.